We believe that everyone deserves an equal start in life
And that technology and games, when guided by social sciences, can help level the playing field.
We trust in the life-changing
potential of games
Because the best games are much more than just entertainment: they are adventures, educational experiences and springboards for friendships that transcend physical and societal boundaries. The sense of meaning, belonging and achievement unique to games is something any child can benefit from.
We bend the boundaries of reality
We’re developing a new kind of community game that brings the magic found in the digital realm into the real world. Our long-term vision is to scale our impact globally – to communities built and managed by us as well as, for example, schools, sports teams or even entire cities.
We aim for measurable societal impact
Our aim is to create lasting, positive impact among kids, youth and families. And we don’t want these to just be ceremonial words, which is why we always measure the impact created by our projects. Being able to understand the impact that our games have on kids is as crucial as creating a game that kids will love.
We’re committed to the communities we work with, but we’re quick to try new approaches and adapt in light of metrics. We’re finalizing our impact framework to help us achieve our long-term vision of scaling our impact globally.